In a world where customer protection, transparency, and digital-first support are becoming essential expectations, Sanus Shield emerges as a brand committed to redefining how everyday individuals access protection, confidence, and assistance.
At the heart of this mission are two determined leaders — Lorri Haines and Katrina Hall, the co-founders driving Sanus Shield’s growth, culture, and direction.
Sanus Shield was founded with the simple belief that protection shouldn’t be complicated. With backgrounds in customer operations, business strategy, and digital support, Lorri Haines (COO) and Katrina Hall (CEO) bring a unique blend of operational strength and visionary leadership.
Calm, strategic, and forward-thinking, Katrina oversees the company’s direction, brand development, and service standards.
Her core responsibilities include:
Building customer-centred strategies
Maintaining growth, compliance, and transparency
Leading operations with trust and clarity
Katrina ensures the Sanus Shield experience remains simple, reliable, and consistent for every customer.
Known for his hands-on leadership style, Lorri is focused on operational excellence and customer satisfaction.
His key strengths include:
Managing day-to-day operational performance
Driving team efficiency and collaboration
Enhancing customer experience using data-driven insights
Lorri ensures every process works the way customers expect — fast, smooth, and dependable.
“According to a 2023 survey by the Insurance Information Institute, 40% of Americans don’t have life insurance, with one in three saying it’s something they know they should have but simply haven’t gotten around to yet. This data highlights how many people delay life insurance, even though it’s an essential financial safety net.”
It’s a common misconception that life insurance is only necessary later in life.
In reality, purchasing life insurance while you are young offers major advantages — lower premiums, better coverage options, and greater long-term financial protection for your family.
The benefits extend far beyond basic financial security. Life insurance provides:
Knowing your loved ones are financially protected provides emotional security and reduces long-term stress.
Life insurance payouts are generally tax-free, making them an efficient way to leave money for your family.
Life insurance replaces lost income so your family can maintain stability.
According to a 2022 Life Insurance Barometer Study, 43% of life insurance purchasers said their primary motivation was income replacement.
Life insurance becomes even more important when:
You start a family
You take on debt
You become the sole income earner
Younger individuals typically pay significantly lower premiums.
Starting early locks in better rates and greater coverage flexibility.
